When choosing a
place to stay, the guests of today have a world of options at their fingertips.
A hotel can make themselves their first choice to guests by offering a truly
unique experience. This experience can and should work for any traveller who
walks through its door - from families to individuals to business travellers.
When guests have
an unexpected positive experience, like win a prize or get free mini toiletries, it’s something they’ll remember forever. However, when a guest
walks through your door they know the type of experience they expect in your
retail shop or restaurant. Besides, they come because they know you can give
them what they’re looking for.
What if you
surprise them with something delightful, fun and free that they’re not looking
for? Chances are that a delighted and surprised customer is likely to become a
loyal one who will spread the positive experience with family and friends.
The good news is,
such tactics don’t cost a lot. The tactics mentioned below will leave a big
impact on your customers without costing too much.
1. Make them
feel important
A little gift can
bring a big smile. Everyone loves freebies! It could be a small freebie, a
small coupon or Inara travel toiletries. A small gesture will guests
feel special, welcomed or the most important person in the world. Take it a
notch higher and impress your guests and leave a lasting impression by offering
dynamic services of memorable experiences. Things like giving them unexpected
discounts, customizing the menu according to their needs or extending the
check-out duration will drive more business to the hotel. Just ensure whatever
you do is tasteful, entertaining and desirable.
2. Waive the
extra charges
A favourite
amongst most travellers and a great way to build loyalty and satisfy customers
is to waive extra charges.
Whether you take
off a few bucks from delivery charge, safe fee, resort fee and whatnot, guests
will certainly love the gesture and won’t think twice before coming back.
3. Train and
monitor your staff
Though this point has
been stressed on enough since the past, it’s more critical now than ever to
employ staff who is well-trained to handle guests. The slightest carelessness can
snowball into negative reviews online which will harm the reputation of the
hotel.
It’s essential to
regularly train your staff on how to handle all types of guests, whether tough
or easy-going.From supplying bathroom toiletries to room service, they
should be able to resolve issues and handle situations efficiently.
4. Keep your
inventory fresh
If your guests
walk into the kitchen and find that there’s no spatula to make eggs or enter
the bathroom and find no bathroom toiletries, they will be highly
disappointed. Instead, do the opposite. Surprise them with more than what they
expect like a variety of mini toiletries, books, games and sufficient
cookware for everyone.
5. Add a touch
of modern luxury
Luxury is less
about opulence and more about the experience. Whether a five-star hotel or a
bed and breakfast, every hotel has a chance to stand out. From the hotel amenity kit to the décor to the bedding to travel toiletries, everything
needs to exude luxury.
6. Small things
make a big impression
Depending on the
guest’s history, arrange for small touches. It could be Wi-Fi vouchers, a
welcome drink, packed lunch, a favourite newspaper or laundry service. When
delivered to them, it will certainly wow them.
When guest’s
check-in, chat with them and find out ways to make their stay stress-free. For
instance, ensure business travellers get a room which is equipped with cables,
adaptors and such items to get them through the day.
Wrapping up
One of the newest
trends in amenities for guests is personalization. Hotels accommodate every
need of guests from their desire to eat, shop, watch, etc. so why not also add
little touch which guests will appreciate.
Although it seems
like it requires a lot of effort, it only takes a bit of effort for payoff even
in the long run.
Whether a drop
from the airport or a handwritten note or give them the comfort of eating a hot
pizza in their PJs, guests are most likely to remember the smallest of small
things.
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